If you are looking to grow your B2B business overseas you may not have considered Facebook as a lead generation platform. However Facebook advertising has a whole range of targeting options that could make it one of the most cost effective ways of breaking into a new market. My name is David James and in this episode of UK Export Advice I’m talking to Jai Khan Head of New Business at digital marketing agency Push. If you haven’t used Facebook advertising yet, listen to this interview and get an insight into why it is so effective for both B2B and B2C marketing. If you would like to get every episode sent straight to your email inbox just go to UKExportAdvice.co.uk and put your email address in the signup box. If you would like any help with your business communications you can drop me a line on David@UKExportAdvice.co.uk and I’ll do whatever I can to help.