Chill Digital Marketing

On The Chill Business Journey this week, we released Episode 80 | Know Your Target Audience where we lay the foundation for the theme this month: Ads on Social. Facebook is changing the name of "Units" in groups to "Guides". For Black History Month, they are showcasing different creators, businesses and individuals. To get ahead of the dwindling power of the Pixel, they have created a Conversions API. There is also an exclusion control for advertisers to have more control over content that is placed next to their ads. Facebook is also planning for a new subscription tool for journalists and writers. Messenger rooms are getting new creatives from underrepresented artists. And Messenger is coming to Oculus! Instagram now has a new "Recently Deleted" function to be able to bring back deleted content. They have also opened back up their Publishing API to third party tools. Twitter has started releasing features of their Revue purchase into the platform. Pinterest is also showcasing Black creators this month. On P