Holiday Insights Series By Retail Touchpoints

Retail Systems Research has been a tried and true source for industry benchmarks and insights for more than a decade. E-Commerce trends and priorities have been ongoing topics of discussion for the firm, especially the recurring issue of performance. According to Steve Rowen, one of the firm’s managing partners, site speed has consistently been “disturbingly slow” ...and it’s only getting worse. During this episode of the Holiday Insights Series, Steve shares relevant takeaways from RSR research and how third-party applications, which have become critical to the online shopping experience, hurt site reliability and performance. Follow RSR on Twitter at @RSRResearch. This episode is sponsored by YOTTAA 3rd party eCommerce technologies, such as live chat, personalization, and customer reviews, are critical for delivering great online experiences to your shoppers. However, these 3rd parties have also been proven to significantly slow down site performance which can lead to decreased conversions. Yottaa rec