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In the second Before You Start with Facebook Marketing Series, you will learn about Brand Persona. Here's a hint: Brand Persona is NOT a customer avatar. Discover:  How is Brand Persona used?  Reasons to choose you over your competitor  Elements of a Brand Persona  Creating Your Brand Persona  Why you need to establish your brand persona FIRST before anything else. --- Send in a voice message: https://anchor.fm/pin-to-top/message