Stanford Social Innovation Review Podcast

Leveraging social media allows non-profits to reach a wide range of key stakeholders as well as promote awareness. At Social Media on Purpose 2014, Caroline Barlerin, Head of Twitter for Good, outlines what non-profits can do to maximize their effectiveness on Twitter. Barlerin is joined by HandUp director of business development Sammie Rayner, and the two discuss how non-profits can support their key initiatives by engaging audiences and disseminating content. At Twitter, Caroline Barlerin works with community outreach and corporate philanthropy, heading up Twitter for Good. In conversation with HandUp’s Sammie Rayner, Barlerin walks the Social Media on Purpose 2014 audience through how non-profits can focus on establishing brand, key partnerships, engaging content, amplification, and measurement. By focusing on these five areas, Barlerlin explains how by covering the basics and utilizing innovative ideas, non-profits can maximize the effectiveness of social media campaigns. Rayner shares how HandUp uses eve