KBIA's Business Beat

Business Beat - Columbia Startup Looks to Cultivate Wellness, Cannabis Understanding

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Sinopsis

Kristen Williams, CEO and creative director of Hempsley, achieved what she considers a big accomplishment — she convinced her grandparents in Alabama to try CBD oil. They’re even recommending her business to their friends. Williams’ ever-evolving company sells CBD and aims to educate the public about cannabinoids like CBD. And for her, getting her reluctant grandparents to try CBD was a big deal. Williams considers herself an advocate of cannabis — the name of a plant that refers to both marijuana and hemp. In order for cannabis to be considered hemp, it must be less than .03% THC, the chemical that produces a “high” in marijuana. CBD is a non-psychoactive compound derived from hemp. Williams said she decided to stay in Columbia, where she believes cannabis products are less accepted, because she finds it rewarding to change the opinions of people who are apprehensive about CBD. But Williams wasn’t always so accepting of cannabis products. “D.A.R.E did a good one with me,” Williams