Customer Management Iq

Interview with John Jantsch, author of The Referral Engine. In his book THE REFERRAL ENGINE: Teaching Your Business to Market Itself (Portfolio), marketing expert John Jantsch offers practical ways to harness the power of referrals for a steady flow of new customers. In this podcast Jantsch explores how the Referral Engine can drive businesses from your own network, and keep new customers coming back for more.