In The Arena Podcast With Anthony Iannarino | Sales | Marketing |business Coaching | Sales Management | Teamwork | Success |r

Very few people have had the types of life experiences Pete Turner has had. His experience as a soldier and then later as a cultural consultant to the military and U.S. State Department during the Bosnian and Afghanistan conflicts gives him a perspective and skill set far beyond those of the average person. And you may wonder why a guy with that background is on a sales focused podcast. It’s because so much of what Pete has learned about culture and how to deal with people applies directly to the business and sales world. You’ll get it after you listen to this episode. It’s a bit longer than usual but you won’t care. It’s that good. Culture is like gravity, it is everywhere. Salespeople need to understand the culture they step intoClick To Tweet 4th generation warfare and its relevance to business cultures. The term “4th Generation Warfare” is not a commonly heard phrase but it’s one that’s being used more and more to describe the way that warfare situations have changed in the last decade or two. Pete Turne