In The Arena Podcast With Anthony Iannarino | Sales | Marketing |business Coaching | Sales Management | Teamwork | Success |r

Closing the sale is arguably one of the most difficult and most misunderstood parts of the sales process. It’s true for many reasons, including missed steps prior to the close and wrong assumptions about whether or not the prospect is actually ready to close the deal. In this conversation you’ll hear two veteran sales professionals, James Muir and Anthony Iannarino pick each other’s brains about what it takes to have a truly effective sales conversation, the places where most sales professionals miss the mark, and why asking for a commitment is such a hard thing - when it shouldn’t be. James Muir on Closing The Sale - Ep 95Click To Tweet The sales process equals conversations and commitments. Sales is intimidating to most people simply because they think of it in the wrong terms. It’s not about pushing or coercing people to do something they don’t want to do or can’t afford to do. It’s about helping people investigate their needs and discover the best solutions for them. That takes a conversation, or many of