S&W The Pulse

In this episode, co-founder Joel Hopwood of award-winning retail marketing agency; Shopper Media Group, talks to Nick Travis on how the niche concept came about with business partner, Matt Lee. Joel reveals how the business was built with only just a grand in the bank, as well as challenges faced along the way - equipping them with a healthy amount of resilience.Joel takes us on his incredible journey, on how he learnt his craft from Dunnhumby – a data science firm, discovering his competitive streak and his taste for success, to how the niche idea came about for Shopper Media Group – completely changing his career direction.LINKSFinancial advice for entrepreneurshttps://smithandwilliamson.com/en/solutions/entrepreneurs/?utm_source=simplecast&utm_medium=podcast&utm_campaign=entrepreneurs ...The entrepreneur’s bibliography  e-bibliography.com https://e-bibliography.com/ which you can find ‘How to get rich’ and ‘Second bounce of the ball’... SMG film of the best first day https://youtu.be/gYHt89e3GGEThi