Game Dev Advice: The Game Developer's Podcast

PR For Games, Influencers, Working With Nintendo, Metrics Vs. Impact, Value of Live Events, and Relationships Matter with Johner Riehl

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Sinopsis

Johner Riehl, Vice President and PR Lebowski at Wonacott Communications joins me on this episode. Johner has been in the industry for over 23 years and shares about the Public Relations side of videogames. Hear about his PR experience doing launches for the Neo Geo Pocket Color, GameCube, Game Boy Advance, Pokemon, Pikmin, working with Nintendo, Microsoft, and Midway, plus writing books and running a website. Learn how he got started in the industry, working at Wonacott, advice on getting PR for a game, working with influencers and streamers, and thoughts on future opportunities. Hosted by John ‘JP’ Podlasek (See gamedevadvice.com for in-depth show notes and links.) In This Episode We Discuss: [01:02] Introductions [01:10] Johner’s current role as Vice President and PR Lebowski [02:44] Working on PR for Polyarc [03:41] How to reach out for PR and spread the word on new games [05:31] Adjustments and challenges of work during COVID-19 [06:30] The impact of GDC, E3, and the PAXs cancelations on indie developers