Ai Mentors

Today host Mark Kelly speaks with Marco Morales, Senior Director of Data Science at NBCUniversal Media in New York. As part of the leadership of a corporate-level group that builds data products, develops tools and supports strategic decisions with data across all NBCUniversal business units, Marco is leading the integration of linear and digital forecasting in a unified platform to provide a comprehensive view of the total audience for all NBCUniversal's TV properties. Marco has successfully architected and led a team of data scientists, data engineers and consultants to migrate data and forecasting pipelines that feed the forecasting platform to open-source which reduced data and forecasting processing time by 50%. He also provided methodological guidance and led the development of novel methodologies to automate monitoring of 5K+ forecasts in production, including early indicators of changes in TV viewership. In the episode, Marco will discuss: Transitioning from Political Science into Data Science, Transf