Science And Creativity From Studio 360

What makes a hit? A catchy hook? A good beat? Even the experts can’t really explain what the recipe is. “You can check off all of those checkboxes,” says Keith Caulfield, an associate director at Billboard, “but it doesn’t necessarily mean that song is going to become a hit. Because otherwise everyone would have a hit single and we’d all be incredibly wealthy, and it doesn’t work that way.”