The Oyster With Lauren Kress

Tonight's 'Straya Day special episode is about Dale Carnegie's global sensation of a book: How to Win Friends and Influence People.  With over 16 million copies sold, I dig into why this book, written in 1936, continues to be a bestseller 80 years after it was first published. In just over 15 minutes I cover many of the key principles of the book looking at each section and discussing how this book was way ahead of it's time.  I wanted to feature this book early on in my series as I think it is an important book for combatting bullying in the workforce - instead emphasising the importance of being genuine, kind, friendly AND using this to thrive in your career. In fact, I am of the opinion that this book is the first book on emotional intelligence - published way before we recognised EQ as a "thing".  It also shows that the whole "authenticity" buzz word that brands have been throwing around for the past couple of years ain't new. In fact Carnegie humanises sincerity and authenticity, in a way