Cold Call

Using crowdsourcing to develop an annual list of Hollywood’s hottest unproduced screenplays, Harvard graduate Franklin Leonard took the negative term “black list” and turned it into a coveted place to be. Three films that once appeared on his Black List are nominated for a Best Picture Oscar this year. Harvard Business School professor Henry McGee, the former president of HBO Home Entertainment, explores a fascinating case about navigating the Hollywood film industry, reclaiming blackness as a positive, and taking success to the next level.