Red Zone Sports Report

This Week’s Guest: Nic Darling is the founder of Major League Ultimate Frisbee. Ultimate Frisbee is a very popular sport in the United States, with more active participants than hockey and lacrosse combined.  This was a sport that was prime for exposure and Nic and his team saw an opportunity.   Nic shares a lot of insight into the organizational side of this league. He talks about working with sponsors and other revenue generating efforts.  He also shares some of the struggles and hurdles that the league faces and how they respond to these challenges.   Connect with Nic Darling: Twitter - @NicDarling Major League Ultimate’s website You’ll Learn: [01:15] - Nic talks about the concept-phase and formation of Major League Ultimate. [02:42] - Nic explains the game of Ultimate Frisbee and describes how it is a blend of soccer, basketball, and football. [12:54] - Nic talks about some of the obstacles they experienced with Major League Ultimate and describes the business side of this league, including introd