Coaching For Leaders

Dorie Clark Author, Stand Out* It’s getting harder and harder for an individual’s message to get out and be heard. How to stand out as a thought leader: Have valuable intellectual content Build a following! There is a three-step process people are following to gaining an audience: One to one idea transmission (small mastermind) One to many idea transmission (writing, speaking, etc.) Many to many ideal transmission (others become ambassadors for you) “If you are the only person, who at the end of the day, is still talking about your idea. That’s a failure. You need to get other people talking about it.” -Dorie Clark Dorie mentioned her past article on Harvard Business Review: How to Reinvent Your Personal Brand How do you figure out what you want to be known for: Niche strategy - become a recognized expert in a narrow area and expand into related areas Combining ideas/fields - bring together elements from two or more fields Creating original research - information based on concrete knowledge