Hunters And Closers

#3 Alex Shootman, CEO of Workfront – Personalization In Sales Can Connect You With The C-Suite

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Sinopsis

Alex has more than 25 years of experience in all areas of revenue and profit generation for technology organizations, with significant experience leading SaaS-based organizations. Currently, Alex is the CEO of Workfront, a SaaS based modern work management platform. Prior to joining Workfront as the CEO, he was the president of Apptio, which was ranked #253 on the Deloitte 500 in 2015 based on the company’s strong growth. Prior to Apptio, Alex was the president of Eloqua, where he was a member of the team that helped bring Eloqua to a successful public offering, subsequently being acquired by Oracle. Alex has also held executive-level positions with Vignette, TeleTech, BMC Software and IBM.   Topics Discussed: The Lucky Charms Experience – Personalizing your meetings and messages Sales How to be a great sales person Prospecting When does a Hunter become annoying? How quickly does a C-Suite Executive decide to respond or ignore an outreach? Leadership “Leaders don’t just set goals, th