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Shane Stott is CEO of Walker Tape Co, and the co-founder of Zen Float Co as well as best -selling Author of the Float Tank Cure.He's an inventor at heart and has revolutionized both of his industries, being featured on ABC, MSN, The New York Times and Yahoo. In this episode, I really wanted to find the uttermost expert on floating, or what some people call sensory deprivation. This practice of isolation to increase mental, physical and emotional bandwidth by reducing the stimulus of life has exploded in popularity, and I’m a huge fan of it. We discuss: How floating works and the ‘why’ behind it The difference between meditation and floating Shane’s floating discovery during a difficult period How an interest turned to creating a full-time business Shane’s first kickstarter campaign and the massive success Why focusing on creating a life-changing product kept Shane going The power of long-term consistency and endurance in life and business The ripple effect of impacting one life Why people float and some of t