Madison & Culture

Listen this week for a deep dive into what’s driving the Pepperidge Farm brand today — the challenges of introducing it in new markets, why kids can’t ever get enough Goldfish, and why a Buzzfeed Tasty video changed the game for Puff Pastry. Y&R Global CEO David Sable and Pepperidge Farm CMO, Chris Foley share insights on how to sail the wind of real engagement; leveraging champions rather than influencers and why micro targeting is not always worth the premium.