Madison & Culture
WPP Creative Director John O'Keefe - Creativity and its Definition
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 0:37:08
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Sinopsis
A talk with John O’Keeffe, WPP’s Creative Director, on all facets of creativity: What defines it? Are you born with it or do you train it? How to achieve, maintain and expand a culture across the business, why its most differentiating factor is still the people, favorite commercial of all time and advice on when you hit a wall — (go for a walk) …