Seanwes Podcast

264: Value-Based Pricing (Part 1 of 3): Make More Money While Doing Your Best Work

Informações:

Sinopsis

You want to do good work. You want to be paid well. You want to work with great clients. There's only one thing stopping you: your broken pricing model. The way you're pricing right now is holding you back. Everything is based on arbitrary numbers. Hourly rates and flat rates both have the same issue: they have to be based on arbitrary numbers at some level. What's wrong with that? The problem is that your goal and your client's goal are not aligned. With hourly, you're trying to work as much as possible so you get paid more. Your client wants you to work as quickly as possible so they can pay you less. With flat rates, you're trying to get the job done as quickly as possible because there's no other way to increase your earnings. But where does that flat rate come from? It can only be arbitrary. When your pricing is based on arbitrary numbers, you can never be certain if your price is fair. It could be unfair to the client (you may be overcharging), or it could be unfair to you (and you should have bee