Seanwes Podcast

You ever go to a meetup or conference and have someone ask the dreaded question: "What do you do?" You clam up. You don't know how to respond. "It's complicated," you say. They look uncomfortable. You stumble over your words. It's not a pretty sight. People want to listen. They're eager to look for themselves in the story you're telling, but you need to grab their attention quick or you're going to lose them. You only have a short amount of time. You need to be ready to give a pitch for what you do at any time in any amount of time! It's difficult because you lack clarity. In many cases, you haven't decided for yourself who your ideal customer is. You haven't determined what very specific thing you do. You haven't determined the very clear outcome or result you provide for people. Your message needs to be adaptable and you have to be ready to expand and contract on the fly. We naturally want to give people the ABC (this is a mistake), but what we really need to give them is the XYZ. We talk more about