Ez$ Podcasthosted By Zak Leedom, Cfp®

Most advisors genuinely want to help. But the industry's compensation structures and "hat switching" can create incentives that unintentionally pull advice away from the client's best interest. In this episode, Adam Koós breaks down the most common red flags that show up in sales-driven advice, especially when fee explanations are vague, product recommendations come too early, or clients feel pressured. Then, Adam flips the script and outlines what good advice looks like in practice: planning-first discovery, transparent compensation, clear pros and cons, and a relationship that builds client confidence instead of dependence. This is a practical checklist advisors can use to tighten their own process and investors can use to protect themselves. Episode Timestamps: 00:00 Intro: Why this matters, and why bad advice often "sounds good" 01:00 The 4 advisor types: fiduciary vs hybrid vs broker vs insurance agent 04:00 How incentives can influence recommendations (real examples) 06:00 Hidden fees + conflicts: comm