Gartner Thinkcast

Disinformation isn't just a societal problem anymore — it's an enterprise risk with real operational, financial and reputational consequences. And as AI supercharges the volume, speed and precision of misleading content, leaders are suddenly facing a new kind of threat: one that can't be contained by traditional cybersecurity alone. Distinguished VP Analyst and Gartner Fellow Dave Aron joins us to unpack why organizations must prepare for a "world without truth" — and why building an enterprise-wide discipline called TrustOps is the next essential capability for leaders across the C-suite.   You'll learn: Why disinformation is exploding into a trillion‑dollar risk How industrial disinformation works Why cybersecurity can't handle modern misinformation The top 90‑day moves leaders must make to protect brand trust How a Trust Council becomes your frontline defense   Dig deeper: Buy the book, "World Without Truth" Attend a Gartner CIO Conference near you Try out AskGartner for more AI-powered insights See why