Plughitz Live Special Events (audio)

CES continues to serve as one of the most influential technology events in the world, and few people understand its evolution better than CTA spokesperson Allie Fried. With two decades of experience supporting the show, she brings a unique perspective on how the event has grown, diversified, and reshaped the global technology landscape. Her role places her at the center of communications, media engagement, and industry coordination, offering a view into the scale and complexity required to operate an event of this magnitude.The show has expanded far beyond its origins as a showcase for consumer electronics. Today, it represents a cross‑industry gathering where technology intersects with health, education, mobility, sustainability, entertainment, and enterprise innovation. The presence of global companies, startups, researchers, and policymakers reflects a broader shift toward technology as a foundation for improving human life. This evolution is visible across every hall, from advanced robotics and AI‑driven