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CJ Bruce is the Founder and CEO of The Missing Ingredient, a Sacramento-based food marketing agency that helps healthful and sustainable food and beverage brands grow. The agency specializes in performance marketing, paid media, influencer campaigns, and AI-driven strategies. Since 2016, CJ has led a team of 15, working with brands like Amy's Kitchen, Sumo Citrus, Baskin-Robbins, and Milk Bar. A certified plant-based chef and former food influencer, he combines his passion for food and technology to help brands stand out, connect with consumers, and scale. In this episode… What makes some food products stand out while others fade into obscurity? Why do certain brands go viral, gaining devoted fans almost overnight, while others never leave the shelves? Could the secret lie in the right mix of marketing creativity, influencer partnerships, and technology? As noted by food marketing veteran CJ Bruce, the intersection of creative passion, tactical strategy, and AI integration defines the modern path to success.