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[SaaS & Israel Series] Mastering Product-Led Growth in SaaS With Yoni Tserruya

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Sinopsis

Yoni Tserruya is the Co-founder and CEO of Lusha, an AI-powered sales intelligence platform built for B2B teams. Under his leadership, Lusha has grown to serve over one million users and more than 15,000 customers worldwide, raising over $40 million in funding. With a background as an iOS developer, Yoni is passionate about product-led growth and building AI-driven tools that help sales teams automate outreach, personalize engagement, and have more effective, human conversations at scale. In this episode… Modern sales success depends on timing, relevance, and insight — not just volume. Teams everywhere are searching for ways to identify real buying intent and reach prospects before competitors do. What does it take to build a system that turns raw data into meaningful, high-conversion conversations? According to Yoni Tserruya, a seasoned SaaS founder and product-led growth advocate, the answer lies in listening closely to users and letting behavior guide strategy. He explains how shifting focus from assumptio