Commercial Real Estate Pro Network

J Darrin Gross I'd like to ask you, Charles Gaudet, what is the BIGGEST RISK?   Charles Gaudet Well, we mentioned risks earlier, of you know, between the marketing risks and the operational sales risk and all that other stuff. But right now, there's the risk of the unknown. And when I say that every single business is being disrupted by AI already, as it sits right now. The thing is, is, if you look back at 2025, and you ask most people, have you been disrupted by AI? Most people will say, No. You'll ask them, okay, what have you found about your business? And they might say, well, leads have been harder. Sales have been harder. Business just feels harder. And when you ask them why, they'll say things like, make a political maybe it's Trump, maybe it's the economy, maybe it's this, maybe it's that, but it's this. Is the thing that they don't realize. They actually have been disrupted by AI. You see, 60% of all their organic traffic has disappeared between January of 2025, and December of 2025 that traffic dis