Paper Napkin Wisdom - Podcast And Blog For Entrepreneurs, Leaders And Difference-makers

Some ideas don't need to be polished. They don't need to be optimized. They don't need a strategy deck or a five-year plan. They just need to be true. When Liza Roeser wrote her napkin for this conversation, she didn't overthink it. She didn't hedge it. She didn't soften it. She wrote: If it's not a Hell Yes, it's an easy No. At first glance, it sounds obvious. Almost too simple. But as you'll hear in this conversation, simple doesn't mean easy. This napkin came from lived experience — from building, growing, sustaining, and at times questioning a business in the real world. From moments where saying "yes" felt exciting… and others where it quietly drained energy, focus, and alignment. Liza shared openly about the tension leaders face when opportunity is everywhere — when good ideas, good offers, and good paths forward keep showing up. And how, paradoxically, those "good" options can become the very thing that pulls us away from what's right. This episode isn't about being reckless. It's about being honest. H