Behind The Blue

LEXINGTON, Ky. (December 18, 2025) – Strategic partnerships play a critical role in supporting the University of Kentucky's mission, particularly in athletics, where revenue generation, fan engagement and long-term planning are increasingly complex. These complexities are well understood by Paul Archey, president of JMI Sports, the multimedia rights partner for UK Athletics and the university.  On this week's episode of "Behind the Blue," Archey joins UK Executive Vice President for Finance and Administration and Co-Executive Vice President for Health Affairs, Dr. Eric Monday, on another installment of The Business of UK, a recurring feature designed to give listeners a look inside the principles and processes that guide UK's financial and operational decisions.  Originally from Greenup, Ky, Archey speaks on how the partnership was formed, why it has continued to evolve, and how its structure supports both UK Athletics and the university as a whole. The conversation also highlights the deep Kentucky root