Maximize Your Social With Neal Schaffer

Most marketers and creators agree on one thing: “AI slop” is bad for the internet. From hallucinated facts to soulless clickbait, low‑quality AI content is blamed for ruining search results and polluting the web. But what if that narrative is missing the bigger strategic picture—and quietly putting your business at risk of becoming invisible in an AI‑first world?In this solo episode, digital marketing author and consultant Neal Schaffer makes a contrarian case: a specific, ethical form of AI‑assisted content may actually be your only path to discoverability in 2026 and beyond. As search behavior shifts from short keywords to long, conversational prompts, we’ve moved from the classic “long tail” of SEO into what Neal calls the long‑long‑tail—an environment where having just a few great pieces of content is no longer enough.Neal breaks down the three tiers of AI slop, the four guardrails of responsible AI volume, and a practical framework for turning one flagship asset into dozens of ultra‑specific answers that