New Books In Biography

Mention the name Bill Veeck to a baseball fan and what will likely come to mind is the back-and-white image of three-foot, seven-inch Eddie Gaedel at the plate of a Major League game, swimming in his St. Louis Browns uniform, the opposing catcher having just caught a pitch well over his head. Gaedel’s sole appearance for the Browns in 1951 is part of the lore of baseball, and it is often cited as the prime example of Veeck’s antics and his irreverence as a team owner.  As owner of the Browns, the Cleveland Indians, and the Chicago White Sox, as well as owner of the minor-league Milwaukee Brewers and executive for the Chicago Cubs, Veeck was famous–and infamous–for his promotions and publicity stunts. Veeck wanted to bring people to the ballpark, and he was willing to try any scheme to do that: giving away 100 dollar coins frozen in a block of ice, serving free breakfast cereal for morning games, inviting fans to bring their detested disco records for an on-field demolition, or sending a midget into a Major Le