Tgen Talks

Why do some people stay mentally sharp well into their seventies and eighties, while others begin to struggle with memory much earlier in life? MindCrowd, an ambitious online brain study created at TGen, set out to explore that question more than a decade ago. Instead of bringing small groups of volunteers into a lab, Matt Huentelman, Ph.D., and his team did something almost unheard of at the time: they opened the study to anyone with an internet connection. In just a few minutes, participants answered basic questions and completed simple tasks that measured memory and reaction time. 
 Over time, those millions of data points have revealed how thinking, learning, and remembering evolve across the human lifespan. Today, MindCrowd is nearing an extraordinary milestone: one million participants. That massive, global dataset representing people of all ages, backgrounds, and countries has made possible discoveries that simply couldn’t be captured in traditional studies. Researchers have seen clear patterns in how