Bulletproof Dental Practice

The Bulletproof Dental Podcast Episode 413 TITLE: Is SEO over? SEO vs GEO (age of AI) HOSTS: Dr. Peter Boulden and Dr. Craig Spodak DESCRIPTION In this conversation, Peter Boulden and Craig discuss the rapid evolution of technology, particularly AI, and its implications for the dental industry. They explore the transition from traditional SEO to Generative Engine Optimization (GEO), emphasizing the importance of adapting to new digital marketing strategies. The discussion highlights the significance of Google My Business, patient reviews, and the role of AI in enhancing business operations. They also touch on the challenges of consolidation in the dental field and the necessity for practitioners to embrace change to thrive in a competitive landscape. TAKEAWAYS AI is transforming how businesses operate and market themselves. The shift from SEO to GEO is crucial for future success. Maximizing your Google My Business profile is essential. Patient reviews significantly impact online visibility and reputat