Real Secrets of the Top 20%

Real Secrets 024: Develop a Recession-Proof Attitude

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Sinopsis

First of all, Happy New Year, and I want to stress the NEW portion of that.  This is a NEW year, and I want to caution you against bringing your OLD attitude into 2009.  Are things tough out there?  Of course they are.  Does that mean that every company and sales person is going to have a bad year?  Of course not!  Some companies and sales reps are going to have the best year they've ever had – and that can be you, too.  And it all starts with your ATTITUDE!! You know, I was speaking with a client the other day about the economy and business, and he said something that surprised me.  We were talking about spending money on advertising, and just as I was waiting for him to tell me he was pulling back, he told me he was charging ahead as aggressively as he could.  When I asked him why, he told me: "Most companies are pulling back right now," he said "And in a few months when things have stabilized, and they begin to move, I'll be way ahead of them. He said, "This is