Real Secrets of the Top 20%

Real Secrets 028:  Practice Doesn't Make Perfect You know that saying, "practice make perfect?"  Do you think that's true?  IT'S NOT.  Practice only makes permanent.  Only practice of perfection makes perfect. This is why 80% of sales reps struggle so much.  They have never learned the proper sales skills, or, if they have, they aren't using them and so day after a day they practice poor techniques and develop habits of selling that don't work. And after weeks or months or years of selling, they automatically and consistently do and say all the wrong things -- and get poor results because of it. The Top 20%, on the other hand, are in the habit of learning, using and practicing techniques and skills that work.  They're constantly adjusting, adapting and improving on each call, and they practice proven techniques, skills and methods that keep making them better. The bottom line is that practice creates habits.  And first we form habits and then they form us.  M