Factory Berlin

For some companies, brands are a natural manifestation of their vision, mission and values, for others it’s a tool to market and sell their products. In today’s landscape, consumers are more alert than ever to inauthentic brands and even vindictive towards those they disagree with. unu founder and CXO Elias Atahi joins us for a chat to explain how a real brand dictates your culture, products, communication and basically everything else you do in your company.