On The Frontier: A Young Life Podcast

Ben & Ryder respond to and unpack an audio message from Seth Michels (Young Life Staff in Louisville, KY). Seth inspires us to think differently about how we "sell" Young Life: should we talk less about physical, crazy, wild aspects of YL, and more about the intangible, the real, and the meaningful parts of our mission? Ryder & Ben also discuss the roots of "marketing" Young Life, and make some suggestions on how to practically use the intangibles to tell the story of Young Life.