Alareia Master Class

Today's guest, Robert Syfert, went from real estate to software. He started off with a turnkey business and became a software business owner as he searched for a way to make his CRM automate his business. This prompted the creation of InvestorPO. On today's episode, Robert shares his story of going from real estate to software, some of the changes he had to make in his business and personal life, as well as the importance of automating certain aspects of the real estate business, specifically follow up.   Key Takeaways:   [1:35] Robert has always wanted to do real estate and found himself perpetually studying but never taken action. After the military, he dabbled in sales and financial/estate planning. His boss actually influenced him to go all in with real estate. [4:57] He started off by wholesaling, and everything evolved from there. He began to get actively involved in the management of properties, and his business experienced massive growth as they started rehabbing rental houses as well. [10:1