Alareia Master Class

Today's guest has been involved in real estate since 2004. With a technology sales background, Gary Boomershine was interested in getting in front of sellers in the real estate market. In today's episode, he talks about the services his business, REI Vault, provides, as well as some actionable steps you can take to get involved in your marketing. This includes direct mail, cold calling, and how to approach your first appointments.   Key Takeaways:   [2:15] Gary has a computer engineering background, and before he got into real estate he was in the heart of the '.com' boom & bust. He shifted to technology sales and then in 2004, he became interested in negotiating with banks and doing short-sale deals. He took the plunge and went full-time real estate. He's since done 350-400 deals. [5:05] Coming out of the technology, he knew he wanted to get in front of sellers in the real estate market as well. He hired a group of people overseas to build an algorithm for direct mail; they've done 27 million p