Alareia Master Class

Christina Krause makes her second appearance on the show, this time to talk about direct mail, lead generation, and the importance of follow-up. Christina is incredibly passionate about the follow-up, and in today's episode, she talks about some of the things you can do to maximize the follow-up to ensure more conversions.   Key Takeaways:   [1:30] Christina is one of the owners of Postal Impact, a company rooted in data and analytics. They handle the direct mail marketing for investors across the nation. This includes generating the lead list, analyzing which forms are most efficient, and tracking it all the way through the sales pipeline. They also offer virtual lead managers for their clients. [4:15] Direct mail is not dead! Right now there's a boom to direct mail; it's important to be consistent and methodical. There is an ebb and flow in this type of marketing just as there is in any type of marketing. It's important to ask questions to evaluate how effective your methods are. [9:05] If you are