Optimal Business Daily - Archive 1 - Episodes 1-300 Only

Discover all of the podcasts in our network, search for specific episodes, get the Optimal Living Daily workbook, and learn more at: OLDPodcast.com. Episode 1601: Expending effort on a product makes users more committed to it, a concept known as "user investment." Instead of always making things easier, successful habit-forming products like Twitter, LinkedIn, and Evernote encourage small investments - such as following someone, entering data, or contributing content - that increase a service's value over time. When stored value meets a network effect, user commitment deepens, making the product an integral part of daily life. Read along with the original article(s) here: https://www.nirandfar.com/2012/07/makeyourusersdothework.html Quotes to ponder: "Despite the considerable effort required to pick the lottery numbers, a process reminiscent of filling out multiple choice questions on a test, players valued the tickets they spent the time and effort picking." "The tiny bit of effort associated with providing