Ideas That Make An Impact: Expert And Author Interviews To Transform Your Life And Business

3 big ideas discussed in this episode: BIG IDEA #1: The ad-production industry is broken. Ad agencies are big, slow, and expensive and it's possible to make agency-quality creative without an agency. BIG IDEA #2: Don't stress about being "original." Good artists borrow, great artists steal. - P. Picasso. Find a good bit and add your unique twist. That's what wins. BIG IDEA #3: The 5 Magic Metrics - Advertising/Marketing asset success comes down to 5 main factors: 1. Breakthrough 2. Product Recall 3. Message Recall 4. Likeability and 5. Purchase Intent. Hit on all five and you have a winning piece of creative. Get the show notes for this episode here: https://AskJeremyJones.com/podcast