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Creating and Marketing a Healthy Drink Alternative with Albert Swantner Founder of Sway Water & Bohemian Innovation

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Sinopsis

Albert Swantner is an award-winning maker. With a master’s degree in mechanical engineering and a software background, he is able to create products bridging these disciplines. Albert has led projects with companies like Adidas, FOX, Charity Miles, Moxxly, Socrative, and his own angel-funded startup Sway Water, among others. His work has earned companies like Charity Miles a Webby and an SXSW Interactive award, and his work has been covered by Wired UK, The Today Show, Forbes and Fast Company. Here’s a glimpse of what you’ll learn: [1:10] Jeremy introduces his guest, Albert Swantner. [2:30] Albert talks about working with Adidas and Derrick Rose. [5:50] Working with startups and helping to flesh out creative ideas. [9:00] Albert talks about utilizing AI. [11:00] How the work varies for Albert and his team. [15:30] What led Albert to start Sway Water? [17:30] Some of the first Sway Water flavors and the marketing process. [20:00] Albert talks about getting his product into stores and his logo design. [24:30]