Growth Experts: Dennis Brown Chats About Growth And Marketing Strategies With Top Ceos, Entrepreneurs And Marketers

Christopher Lochhead is podcast host, best selling author, and 3x Silicon Valley, public company CMO.  He stands out for his unique point of view, sense of humor, hard-fought experience, and whiskey stained mind.  He is also the author of a new book called "Niche Down: How to Become Legendary by Being Different. During our interview we discuss: - Christopher shares why being different is better than better and why top entrepreneurs become category owners. - We talk about a few current examples of the best category designers when it comes to business. - Christopher shares the difference between how category designers market their product vs the rest of the market. - We talk about his favorite growth tool/software - Then Christopher shares his favorite book. - And much more. Christopher's websites: www.nichedownbook.com www.legendsandlosers.com