Business With Purpose

Join me for a special edition of the podcast as we feature exciting moments from the Fair Trade Federation Conference in Austin, Texas. I'll recap my favorite stories, brands, and personalities from the week. Things You Don't Want To Miss: Llenay Ferretti, Acting CEO Of Ten Thousand Villages. 2:41- Llenay Ferretti has been involved in fair trade for years. She gave a presentation outlining the research surrounding consumer markets as well as the information gap between the consumer's understanding of fair trade and what they value. Reshaping The Story. 3:28 - Llenay discuses Ten Thousand Villages' efforts to bring its mission into the modern age. They created the Maker to Market Movement, and they now encourage consumers to connect to ten thousand villages around the world. Liz Bohannon, Founder Of Sseko Designs.    5:00 - Liz Bohannon encourages us to use design thinking to build better businesses and in turn, a better world. The Myth Of Preparation. 5:56 - The idea that we can perfectly design a prod