Business With Purpose

Ethical issues surrounding the jewelry industry are often vague and misunderstood. Movies like Blood Diamond examine these problems, but we need to go deeper to fully understand the ethical issues surrounding gold and diamond purchases. Marc Choyt is the president of Reflective Jewelry. He joins us to answer all of your questions on ethical jewelry and show you how your jewelry purchases impact lives around the world. Things You Don't Want To Miss: Meet Today's Guest 1:25 - Marc Choyt is the president of Reflective Jewelry, the first and only Fairtrade certified gold jewelry in the United States. He initiated the first ethical jewelry blog in 2006 which eventually evolved into Fair Jewelry Action, a human rights and environmental justice network. The Marc 101 3:20 - Marc's wife was a self-taught jeweler. In 1995, he started driving around the country and trying to sell her handiwork. At the time, he was also funding ecological preservation, and an epiphany in his preservation efforts gave him new awareness