A Well-designed Business® | Interior Design | Designers | Business |interior Design Success

Today with Katie McFarlan: Welcome to a Well-Designed Business. Welcome to a Well-Designed Business. The client experience is something we all think about. How do we elevate the experience for our clients so that they feel like we truly care about them without making ourselves crazy by bending over backwards for each client? The answer just might lie in your processes. Today, I’m joined by Katie McFarlan of Dakota Design Company. Katie works with designers to build a strong client experience through streamlined processes, smooth operations, and clear expectations. She’s sharing with us how defined processes lead to a luxury client experience that helps you and your clients. Pick it apart: [2:19] Katie shares why she’s so passionate about the client experience and why it’s so important for designers.  [9:13] Katie explains how she helps clients uncover their processes—even if they haven’t formally defined them.  [16:24] LuAnn and Katie dive into what the client experience actually entails.  [25:49]