Maximize Your Social With Neal Schaffer

How $25 Cookies Generated $200 Million in Sales (Gift-Based Marketing Strategy)

Informações:

Sinopsis

Tired of cold emails that get ignored? What if I told you that sending gourmet cookies could be more effective than your entire digital marketing budget?In this eye-opening episode, I sit down with Corey Quinn, former CMO at Scorpion and author of “Anyone Not Everyone,” who reveals how gift-based outreach became their company’s #1 sales channel - outperforming a $6 million marketing budget that included ads, content, and 100 annual events.Corey shares the exact strategy that helped close seven-figure deals with brands like Lululemon, ReMax, and Hyundai, and how his team scaled this approach to send 15,000+ gifts annually while growing the company to $200 million in revenue.In this episode, you’ll discover:✅ Why traditional cold outreach fails (and the psychology behind gift-based marketing)✅ The “unique, striking, impression” framework for choosing the perfect business gifts✅ How to build a high-quality prospect list that actually converts (it’s not about volume)✅ The 6-step follow-up system that turns gift r